Version 1 and 2: Three-hour, 125-item examination, covering product design and development as the function of creating a product that satisfies customers' needs in a manner consistent with the objectives of the enterprise. Major content areas and related topics covered include: Marketing Inputs to the Business Plan - environment, competition, customers, and business planning; Marketing Management - market analysis, setting strategy and the market plan, customer relationship management, and executing the market plan; Sales Management - sales strategy, sales forecasting, sales relationship management, and sales process; Customer Care - customer service support, order-to-payment cycle, transaction management, and collaboration; Performance Measurement - enterprise level, marketing, and sales.