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National College Credit Recommendation Service

Board of Regents  |  University of the State of New York

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NOCTI and Nocti Business Solutions (NBS) | Evaluated Learning Experience

Advertising and Design - Teacher Test (5261) 

Course Category: 
Location: 
NOCTI-Approved Area Test Centers throughout the United States.
Length: 
Varies.
Dates: 

September 2010 - March 2016.

Instructional delivery format: 
Proficiency exam
Learner Outcomes: 
Demonstrate knowledge of computer terminology; Identify and operate peripherals; Demonstrate appropriate knowledge and use of software; Apply basic troubleshooting and maintenance skills; Demonstrate file management and storage skills; Describe procedures involved with importing and exporting; Identify legal restrictions; Demonstrate knowledge of typographic terminology; Identify the anatomy and classification of type; Calculate type measurements; Identify and use proofreader's marks; Diagnose and solve typography problems (e.g., tracking, kerning, readability, legibility); Manipulate type through character and paragraph formatting; Choose and apply appropriate typeface; Demonstrate knowledge of basic design terminology (e.g., bleed, live area, trim, orientation); Exhibit knowledge of design elements and principles; Demonstrate techniques of 2-D design; Demonstrate techniques of 3-D design; Produce project to client specifications; Determine communication process for target market (e.g., researching, brainstorming); Describe characteristics of design for different media (e.g., logos, magazines); Choose appropriate ideas through the visual stages of layout (e.g., thumbnail, rough, comprehensive); Demonstrate understanding of related math (e.g., proportion, percentages, basic measurements); Demonstrate ability to solve design problems; Create unconventional solutions to traditional design problems; Identify color theory terminology; Mix colors to obtain shades, tints or neutrals; Choose and apply appropriate color scheme; Identify correct use of RGB and CMYK colors; Identify and utilize Pantone Matching System (PMS); Identify drawing and digital illustration terminology; Identify basic tools and materials (e.g., computer, pencils, paper, canvas); Render drawings to reflect various perspectives (e.g. atmospheric, three point); Utilize different drawing techniques (e.g., line art, continuous tone, stipple, watercolor); Modify illustrations (e.g., size, color, stroke); Identify ways to import, export and save images (e.g., scanning, digitizing); Identify photography terminology; Demonstrate use of cameras and accessories; Apply copyright laws pertaining to photographs (e.g., stock photos, clip art, studio portraits); Identify production/printing terminology; Demonstrate proofing and preflighting (preparing for output); Provide job specifications for printer; Demonstrate knowledge of job flow, various printing and finishing processes; Determine what surface works best for a project; Identify surfaces by common size, weight, number and finish; Demonstrate personal presentation skills (e.g., speaking, listening, writing); Demonstrate ability to accept and/or give constructive criticism; Exhibit ability to work with clients and as a team member; Critique and refine ideas; Identify basic tools and equipment; Maintain a safe and clean work environment; Define multimedia terminology; Prepare multimedia presentations; Identify image terminology (e.g., raster, vector, continuous tone, half tone, line art); Identify and explain various file formats (e.g., .pdf, .jpg, .gif, .eps); Identify appropriate resolution for projects; and Manipulate images (e.g., restore, color correct, masking).  Performance Component:  Design:  Final Computer Comprehensive  - Preparing and Printing Files (51%), and Layout - Comprehensive Redesign (49%).
Instruction: 
NOCTI teacher exams assess an individual's technical knowledge and skills in an online proctored proficiency examination format.  These assessments are used in a large number of states as part of the teacher licensing/certification process as they assess competency in all aspects of a particular industry.
Credit recommendation: 
In the lower division baccalaureate/associate degree category, 3 semester hours in Advertising or Advertising Design (11/13).

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