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Maalot Educational Network | Evaluated Learning Experience

Typography II (ART292)

Formerly Design with Type (ART292)
Location: 
Maalot, Jerusalem, and other authorized locations.
Length: 

39 hours (13 weeks).

Dates: 

September 2009 - Present.

Instructional delivery format: 
Hybrid course/exam
Learner Outcomes: 

Upon successful completion of the course, students will be able to: continue to develop and advance the skills gained from Typography I (ART291); identify and exploit natural typographic attributes to establish a proprietary design solution in terms of creating a "brand"; use font selection and apply attributes to establish a minimum of four levels of typographic hierarchy: headline, subheads, body text, and captions; successfully combine two or more font families to create visual texture and compositional interest; demonstrate the ability to anticipate the impact of serif versus sans serif fonts on a design - both in terms of readability and visual impact; become more proficient integrating text and image elements to strengthen visual impact and compositional success; become more proficient using color, contrast, and composition vis-a-vis text elements to enhance informational hierarchy. This course consists of two long term projects: brochure project and CD packaging project.

Instruction: 

This course may be delivered in a classroom or online format. Instruction concentrates on how typographic elements are utilized as design tools to develop solutions which are easy to read, understand, and effectively communicate the needs of each project's/client's objectives. As students become more proficient in understanding typographic concerns, they are expected to further develop their proficiency with image integration, palette selection, and structural options. Projects are designed to help students build a portfolio reflective of a proficiency in how typographic elements can be utilized to achieve proprietary and aesthetic solutions to visual communication objectives.

Credit recommendation: 

In the lower division baccalaureate/associate OR in the upper division baccalaureate degree category, 3 semester hours in Art (2/11) (4/16 revalidation). 

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