Maalot Educational Network | Evaluated Learning Experience
Survey of Graphic Design II (ART117)
54 hours (13 weeks).
April 2016 - Present.
Upon successful completion of this course, students will be able to: execute professional designs through the following processes: use industry standard programs to create an identity design in vector format; comprehend the design problem being presented based on the client’s requirements and needs, target market, consumer demographics, and practical constraints (e.g. deadlines, budget, production techniques); conduct research to gain a thorough understanding of the client, target audience and demographics, product, and competitors’ products; utilize the internet as a research tool; conduct surveys with target audience; develop personality sheets based on ideal target audience; brainstorm solutions to the problem based on research results; synthesize results of research and brainstorming to develop several workable solutions to be tested on target audience; test the designs with the target audiences; refine and advance solutions to professional designs based on instructor, peer, self, and target audience’s critique and input; produce professional designs in which composition, color, and typography are fully resolved and technical execution is flawless; write an analytical self-evaluation for the project pointing out the strengths and weaknesses of the design; and provide constructive criticism to peer design.
This course may be delivered in a classroom or online format. Major topics are: preparing digital files for print, color spaces, image formats, file resolutions, different print processes, binding and finishing techniques, creating Postscript and PDF files, paper-making processes, printing substrates, ordering a print job, working with pre-press bureaus and printers, and creating a PDF portfolio.
In the lower division baccalaureate/associate degree category, 4 semester hours in Art (4/16).